Oliver Group
Branding Strategy, UX & UI, Website Design
Creating trustworthy, energetic, and personable real-estate experience.
Creating trustworthy, energetic, and personable real-estate experience.
Frank Oliver, is the face of bay area California real estate. He is charismatic and personable; however he does not have an online presence. We created a branding and full scope website project to enable new clients to reach Frank in a transparent and friendly way.
2019
Art Direction & Branding: Nina Comcai
Website Design: Nina Comcai & Ali Burney
Website Developer: Vincent Tran
Tools
Figma, Webflow, Adobe Illustrator
• Broaden target audience
• Being relevant and engaging
• Social Presence
• Build Trust with transparency interface
• Make real estate jargen easier to understand
A full branding guideline created completed with colors, typography, and illustrations.
Created sketches theT turned the ideas into wireframes through figma. Below are a few snapshots. This was the initial ideation of how the interface looks.
• Showcase Frank’s personality through branding, word-smithing
• Worked on SEO to focus on real estate oriented, but Frank's knowledge of local businesses.
• Integrate 3rd party applications, real estate listing API & Calendarly for easy one-on-one meetings
• Simplify real-estate jargon for consumers
• Give the website a voice to feel more inviting
Working with Oliver Group has taught be how to create trust and transparency with design. With clients in mind, we tried to approach this with authenticity. We seamlessly integrated real estate listing into Frank's personal website. Frank really appreciated that we interviewed his previous clients to get to the depth of who he was. Most importantly, it also taught me how to manage a team of designer & engineer. How to work together for one cohesive design. Leading this big project is one of my proudest moment.